For a new product launch we suited up the company executives for dramatic walk down the hallway (our old office) on the way to the Discovery launchpad. We intercut this with actual NASA footage and blasted our men into space. The video then was played at the "Launch" meeting to get things going. This took lots of bright light and fog and some of our new show briefcases with a logo screened on it to pull this off. We then shot Mr. Shaper reaching above switching on/off his prelaunch check in the studio with some intelligent lighting for a backdrop. Video directed by Mike Hulsey.
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